Search engines are all across the Internet, and used by virtually everybody that access the Internet on a regular, monthly, or even once-in-a-blue-moon basis. Thanks to the advanced, complex algorithms that search engines like Google have embedded in them, it’s likely Google will, in fact, return exactly what you’re looking for on the Internet. If you look up restaurants near you, Google will determine what locale you’re searching from, then return relevant results based on that information.
We can think of virtually endless other applications that Google uses to enhance user experience – yet another one of them is link building, in which search engines determine how many popular, reputable sites share information both related to a given organization, business, or other entity, including how prevalent the presence of inbound links directing others to your entity’s website is, as more links indicate a given website is more reputable than those with fewer – or none, at all – hyperlinks aimed directly to that website in question.
Below are several tips, tricks, and techniques every webmaster, website owner, and tech-savvy person should know about improving the effectiveness of your link building strategies.
Spreading web content equally throughout all search engines
The skyscraper technique is a popular link building strategy for making sure your content makes it across the world wide web, rather than being complacent on only one search engine.
First, look through a few of the world’s most popular search engines for several keywords and phrases related to your business and its web page. Thoroughly analyze them for what makes those sites ranked at the top of the digital world’s charts. After obtaining such information from your research, thoroughly create a webpage – or multiple web pages related to the same topic, or with slight variances – that is likely to replace existing sites obstructing your view of the world’s most popular sites for a given keyword string.
Businesses often perform similar methods in manufacturing products, striving to find the best means of producing, marketing, or otherwise engaging in a product’s distribution.
Backlinks never hurt – it’s an inherent part of link building
You need to create quality content for this strategy to work. Start by looking for other popular, reputable web pages that are related to your page. Link their content to their articles, pieces, or pages. Next, reach out to websites in question and ask if they are willing to link back to your content. Although this is an advanced search engine optimization strategy, it’s effective at dealing with competitors that have mastered the field of search engine optimization.
Guest posts are worth tons, according to Google
Guest posts on websites totally unrelated to yours likely won’t help. However, if you’re able to write quality content that other websites would be willing to share on their own – or if you pay those websites to host your content – Google will recognize your website as being an industry leader. Only guest post on top-tier websites related to your trade.
Realize short attention spans
Several studies have indicated that the average attention span of younger generations is shorter than that of their older counterparts. As such, most younger consumers – more likely to use the Internet, too – prefer to consume short videos and infographics.
If at all possible, create quality infographics in tandem with quality articles – this will effectively increase your SEO link building efforts.